Elephants are intelligent creatures with complex levels of consciousness with a profound role in human cultures as well as African ecosystems. We share our awareness of their importance both locally and internationally through films, publications, a computerised elephant library, a news service, social networks and our website. We involve local people in research and education to develop a conservation ethic based on local knowledge and elephant needs, and recognize that the best ambassadors for elephants are the people with whom they share their land.
